Project Overview
Bold Scandinavia have developed the new name, strategy, and brand identity for Arelion based on the concept of connectivity. The new brand identity includes everything from custom-made typography, colors, image style, layout system, motion, UI elements, tone of voice, and static and animated 3D artworks.
Arelion, formerly Telia Carrier, is a global network company and the number one ranked Internet backbone provider in the world. Arelion has customers in 125 countries and is the connectivity partner of choice for the world’s largest content providers, operators, and enterprises.
The motion system was an important factor to expand and devolop the overall concept.
