Project Overview
The new brand identity is developed by Bold Scandinavia around the concept of friction. It’s a new cohesive approach to Dramatens identity, appearance and attitude that is not afraid to provoke or be perceived as controversial. It’s a classic institution with a long heritage, that stands in the middle of the present. It dares to stand for something new and unexpected.
My Contributions
Lead Motion designer, Motion identity
Concept
Production
Animated Writable font, Glyphs to text.
Case film
