Project Overview
Since its creation in 2009, Minecraft has rapidly grown to become one of the world’s best-selling and most popular games with over 132 million players each month.
Bold Scandinavia and the Minecraft Brand Direction & Creative team created new strategy, architecture, and a playful identity for the whole franchise – a design system and philosophy that brings together all the many parts of the Minecraft universe, from games to services, tv shows, festivals, events, toys and partnerships. The result is a new franchise-wide brand identity with a distinctive look and feel that’s unmistakably Minecraft, consistently rolled-out across all digital and physical touchpoints.
